Postcard marketing that earns the two seconds at the mailbox

A postcard doesn't get opened. It gets glanced at, usually somewhere between the mailbox and the kitchen counter. That's the whole window. The headline, the offer, the place and the phone number all have to make it through.

This section covers postcard sizes and what they cost to mail, headline and offer writing, how to lay out a card so it reads at arm's length, where a QR code belongs, and how to test two versions against each other without doubling your budget. We also cover what not to do: fake urgency, look-alike official notices and claims you can't back up.

No postcard teardown is filed yet. Our law firm brief touches on what a local professional's card should say, and the wire below has recent postcard pieces from other publishers.