The byline behind Blackopsmailing

Blackopsmailing is written by a small content team under one byline. We think readers deserve to know that, so we say it plainly: Marcus Reed is a disclosed editorial pen name used by the BlackOpsMailing.com content team. The name gives the site a consistent voice and a consistent method.

That method is five questions, asked before any campaign advice goes out. Who are we trying to reach? Why should they care? What are we sending? What should they do next? How will we measure the response? If an article can't answer all five, it isn't finished.

Marcus covers direct mail strategy, targeting, postcards, lists, personalization and measurement, with a focus on local businesses in the Southeast and across the U.S.